A recent article
on TVNZ.co.nz revealed that the number of New Zealanders who own
smartphones has doubled compared to the previous year, with at least
a 60 percent increase according to a global consultancy firm. This is
good news indeed for smartphone manufacturers and distributors. If
you belong to neither group but are looking to tap the mobile
consumer market to enhance your market presence, then this
development certainly bodes well for your company.
By hiring a mobile
application development firm to design your mobile-friendly
website, you can reach out to a wider audience. Keep in mind,
however, that a mobile-friendly website must not be a duplicate of
your main company website. Thus, when designing a mobile-friendly
website, be sure to give it distinctive features like mobile-friendly
games or social media links mobile users are likely to appreciate.
You can also throw
in GPS functionality that allows customers to find your store
locations using easy-to-follow directions. If you're in the business
of selling products online, you can enhance your mobile-friendly
website with a shopping cart feature. This way, customers can order
our products online without needing to use a laptop or a PC. By
equipping your mobile site with the appropriate enhancements, you can
boost your sales conversion rates in no time.
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