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Thursday, August 22, 2013

Tips for Designing Mobile-Friendly Websites

A recent article on TVNZ.co.nz revealed that the number of New Zealanders who own smartphones has doubled compared to the previous year, with at least a 60 percent increase according to a global consultancy firm. This is good news indeed for smartphone manufacturers and distributors. If you belong to neither group but are looking to tap the mobile consumer market to enhance your market presence, then this development certainly bodes well for your company.

By hiring a mobile application development firm to design your mobile-friendly website, you can reach out to a wider audience. Keep in mind, however, that a mobile-friendly website must not be a duplicate of your main company website. Thus, when designing a mobile-friendly website, be sure to give it distinctive features like mobile-friendly games or social media links mobile users are likely to appreciate.

You can also throw in GPS functionality that allows customers to find your store locations using easy-to-follow directions. If you're in the business of selling products online, you can enhance your mobile-friendly website with a shopping cart feature. This way, customers can order our products online without needing to use a laptop or a PC. By equipping your mobile site with the appropriate enhancements, you can boost your sales conversion rates in no time.

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